FIVE GUIDING PRINCIPLES OF JRD TATA:

1. Nothing worthwhile is ever achieved without deep thought and hard work;

2. One must think for oneself and never accept at their face value slogans and catch phrases to which, unfortunately, our people are too easily susceptible;

3. One must forever strive for excellence, or even perfection, in any task however small, and never be satisfied with the second best;

4. No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people and is achieved by fair and honest means;

5. Good human relations not only bring great personal rewards but also are essential to the success of any enterprise.

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