My SCRAPBOOK (సేకరణలు): A COLLECTION of articles in English and Telugu(తెలుగు), from various sources, on varied subjects. I do not claim credit for any of the contents of these postings as my own.A student's declaration made at the end of his answer paper, holds good to the articles here too:"I hereby declare that the answers written above are true to the best of my friend's knowledge and I claim no responsibility whatsoever of the correctness of the answers."

Wednesday, November 15, 2006

MARKETING CONCEPTS

1. You see a gorgeous girl at a party. You go up to her and say,” You are a super beauty. I am super rich and famous. Why don’t you marry me?”

That is DIRECT MARKETING.

2. You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says,” He is super rich and famous. You are a super beauty. Why don’t you marry him?”

That is ADVERTISING.

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call her and say, ”You are a super beauty. I am super rich and famous. Why don’t you marry me?”

That is TELEMARKETING.

4. You are at a party and see a see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour a drink. In the end you open the door of (the car) for her, pick up her bag after she drops it, offer her a ride and then say,” You are a super beauty. I am super rich and famous. Why don’t you marry me?”

That is PUBLIC RELATIONS MARKETING.

5. You are at a party and see a gorgeous girl. She walks up to you and says, You appear to be handsome, rich and famous. Why don’t you marry me?”

That is BRAND RECOGNITION.

6. You see a gorgeous girl at a party. You go up to her and say,” You are a super beauty. I am super rich and famous. Why don’t you marry me?” She gives a hard slap on you face.

That is CUSTOMER FEED BACK.

7. You see a gorgeous girl at a party. You go up to her and say,” You are a super beauty. I am super rich and famous. Why don’t you marry me?” She introduces you to her husband.

That is DEMAND AND SUPPLY GAP.

8. You see gorgeous girl at a party. You go up to her and before you say any thing another person comes and tells her,” You are a super beauty. I am super rich and famous. Why don’t you marry me?” and she goes with him.

That is COMPETITION EATING INTO YOUR MARKET SHARE.

9. You see a gorgeous girl at a party. You go up to her and say,” You are a super beauty. I am super rich and famous. Why don’t you marry me?” Your wife arrives.

That is UNEXPECTED RESTRICTION FOR ENTERING NEW MARKETS.
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