My second title is published

Author: Carani Narayana Rao

Language: English

ISBN: 81-223-0936-4

Pages: 124

Price: Rs. 96.00

It is observed that throughout the majority of the classics of self improvement literature, there are 10 core steps or fundamental rules to achieve success which run as a common thread. The purpose of this book is to share with the readers, these 10 proven rules/principles or keys compiled from the vast ocean of success literature. Some of these essential rules include-setting a goal, positive mental attitude and self confidence, purposeful and burning desire, planning and preparation, resources, inputs, discipline, action, persistence or perseverance, prayer and values.

Here success is first defined; then the basic rules involved in achieving success are enumerated and explained with relevant anecdotes and stories. To these 10 fundamental rules, a set of success formulae as well as virtue capsules have also been added in the present book.

Carani N. Rao, the author of this book, is a postgraduate in Agricultural Chemistry. He served in the A.P. State Agriculture Department as an Agricultural Officer for 3 years, and then joined the Indian Bank as an officer. After serving the bank for 28 years, he retired as a Senior Manager.
He teaches English, Biology and Life skills, not only to the local students, but also to overseas students, online. He also practises homeopathy.

CONTENTS:

A word to the reader
Success
Success Formulae
1st Rule GOALS
2nd Rule POSITIVE MENTAL ATTITUDE
3rd Rule PURPOSEFUL-BURNING DESIRE
4th Rule PLANNING & PREPARATION
5th Rule RESOURCES
6th Rule SELF-DISCIPLINE
7th Rule ACTION
8th Rule PERSISTENCE
9th Rule PRAYERS
10th Rule VALUES
‘You Company’.
Bibliography

AN IMPORTANT EXCERPT FROM THE BOOK IS AS FOLLOWS:

1st Rule - GOALS(vision/definiteness of purpose/aim/object/mission/target/ destination/ aspiration/intents)
The law of karma or cause and effect
“For every cause, there is an effect, and for every effect, there is/are specific cause/causes. There are no accidents. What you sow, so you reap.
Definitiveness of purpose is the starting point of any achievement. You can have anything you want in life if you can first decide exactly what it is, and then do the things that others have done to achieve the same result.”
Before you start out, you decide where you want to go. Would you sit in a train or bus without knowing where it was going? No. Then why do people go through life without having any destination or goal? So, before you start out, know where you want to go.
The law of clarity
“The clearer you are about what you want, and what you are willing to do to get it, the more likely it is that you will be lucky and get what you want. Clarity of desired goals is a magnet that draws good luck to you.”
An individual objective is, the intended goal, which prescribes definite scope and suggests direction to efforts for better individual.

Goals give a direction to the enthusiasm and they point out to the end results. The world stands aside to let any one pass, who knows where she/he is going. Goals should be S.M.A.R.T:

• Specific, like “I want to become a crorepathy.”
• Measurable, like “I want to earn Rs 3 crore by the 50th year.”
• Action oriented, there should be a plan and action is to be initiated.
• Realistic, If one wants to reduce weight from 80 kg to 60 kg within a month, it is not a practical one.
• Time specific, it must clearly be mentioned when the action is to be started and completed to achieve the goal.

List the things you want most in your life:
• Things you want right now,
• In the near future and
• Your final goal.

Write down on paper, your goals in life. If you keep your goals before you, each day, and act on them, they are certain to become a reality.
When you look for something, you will find it. If you constantly expect exceptional success, you will surely have it. Peak performers attract success. You must keep the goals, you desire to achieve at the forefront of your mind throughout the day. Repeat your ambitions at least five times a day, and visualize yourself achieving them. If your goal is to be rich, picture the house, you will be living in, the car you will be driving, what it will feel like to be rich and the pleasure of attaining your goals in life. Repeat your ambition over and over, until you have complete certainty that you will attain your desires and eventually, you will. Set goals. Do what it takes to achieve them, and enjoy your process.

The law of flexibility
“Be clear about your goals and be flexible about the process of achieving them. Flexibility and adaptability are the core qualities for success in an age of rapid change, competition and obsolescence.”
Goal setting and pursuing one goal at a time are highly essential for success in one’s endeavour.

• Goals – Plurality
A scholar had two sons. One was a priest and the other was a farmer.
One day, the farmer went to see his priest brother at his residence. A servant in the house said – “My master is busy. He is praying Lord Siva”.
The farmer said that he would wait outside and came out of the house. The farmer went out and started digging a pit.
After sometime, when the farmer enquired, the servant replied—“My master is still busy. Now, he is praying Lord Vishnu.”
The farmer started digging a second pit.
Again after sometime, when the farmer asked, the servant said that his master was praying to Goddess Kali. The farmer dug yet another pit.
This continued. Every time the servant announced that his master was praying to some God, the farmer dug a new pit.
At last, the priest finished his prayers and came out. The farmer rose and went to see him. The priest noticed the pits on the river bed and asked him – “What for did you dig so many pits”?
“For water”, replied the farmer.
The priest laughed and said – “You fool! You could have got water by now, had you dug only one pit deep enough”.
“You fool! You could have got salvation by now, had you prayed to only one God instead of many,” replied the farmer brother.

Reviews about the book:

Dear Sir,
10 Fundamental Rules of Success is a powerful book with concepts that will empower readers to achieve harmony in life. This is one book that is a must read for personal growth.

Amarnath Jaiswal
Asansol (WB)

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Publishers:
PUSTAK MAHAL
J3/16 (Opp. Happy School)
Darya Ganj
New Delhi - 110 002
Phones: 23272783-84, 23276539
Fax: 91-11-23260518
E-mail: pustakmahal@vsnl.net.in
Website: www.pustakmahal.com
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SMILE FOR A WHILE

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James Bond Style

The character James Bond has a Peculiar style of introducing himself by calling first Bond, then followed by great smile & finally James Bond. His style is absolutely killing but he doesn't Know the consequences when he meets our great South Indian Andhra guy.

When Bond meets an Andhra guy......

James Bond: "My name's Bond...(smiles and then says).... James Bond." James Bond: And you?

Telugu Guy: I am Sai... (Smiles.) Venkata Sai... (Smiles.) Siva Venkata Sai. (Smiles.) Laxminarayana Siva Venkata Sai.... (Smiles..) Srinivasulu Laxminarayana Siva Venkata Sai....(smiles..) Rajasekhara Srinivasulu Laxminarayana Siva Venkata Sai..... (SMILES BIGGER.) Sitaramanjaneyulu Rajasekhara Srinivasulu Laxminarayana Siva Venkata Sai.... (SMILES &LAUGHS.) Bommiraju Sitaramanjaneyulu Rajasekhara Srinivasulu Laxminarayana Siva Venkata Sai...... ( LAUGHS LOUDER.)

James Bond faints!!!
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INDIANS!!!!!!

No offence meant and just read this as it is addressed to all Indians, North, South, East, West (Nurth, Soudhu, Easht and Waste)............... in lighter vein

ANDHRAITEs:
are totally againesht flaunting their wealthu to the woruldu, though they occasionally come out withu brick red shirtsu and parrot green pantsu with pleetsu. Worustu, no?! But they (think) are greatu in Microsoftu and COBOLu etc! Genrally sane peoplesu (and so you can always findu them judgingu, probhingu, queschioningu othersu ...)

One Andhraite is a chilli farmer; Two Andhraites - a software company in New Jersey; Three Andhraites - a Naxalite outfit; Four Andhraites - a song-and-dance number in a Telugu movie.

BENGALI:
Bengalees are bery bery similor, but or bery proud oph Subas Chondro Boash and Shoatyojit Roy (I used to know a director by name Satyajit Ray who was also pretty good) and everybody is *da. I used to havb a friend by name Dada. Wonder...never mind. Bot I most conphess, Roshgollas are bery goooood and teshty, tho! After a hot day they go to the Haavda Breez in the ibning to enjoy the kul brij bafting over the breez.

One Bengali is a poet; Two BengHali - a film society; Three Bengali-a political party; Four Bengali - two political parties.

BIHARI:
Bihari kids are supposed to be the smartest kids in India (if not in the universe!). How we wish they grow up the same way...but.... And Biharees are bery phond of Laloo and Ranchi, ka is se bhadiya tumre pass kooch hai, kaa?! Spit..... Spit...

One Bihari is Laloo Prasad Yadav; Two Biharis - a booth-capturing squad Three Biharis-a caste killing; Four Biharis-the entire illiterate population of Patna.

GUJJU:
Next to the Maharashtrians are the Gujjubhais. They like to keep kes in the benk and their favourite past time is eating snakes like paav bhaji, masala papad and pijja at the local snake bar. If they can't it it there, they get it raped (wrapped). They gobble down palak sev like their life depends on it and believe in the brotherhood and sisterhood of man and woman (everybody is a bhai or a ben, including ones own spouse, not vice versa mind you).

One Gujju is a share-broker in a Bombay train; Two Gujjus- a rummy game in a Bombay train; Three Gujjus- Bombay's noisiest restaurant; Four Gujjus- a stock market scam.

KASHMIRI:
And Kashmir (called Cashmir by many, may be because of the amount of cash spent to keep it in India)?!? I know Roja (or Roza?) was shot (I mean filmed) somewhere nearby...

One Kashmiri is a carpet salesman; Two Kashmiris- a carpet factory; Three Kashmiris- a terrorist outfit; Four Kashmiris- a shoot-at-sight order.

MAHARASHTRIANS:
are a conservative, confused, complex lot-kar. -Kar, that is because gavasakar, tendulkar, bahulkar, Kelkar (there is an unconfirmed rumour that there is even a Karkar..) confused that is because sitting in southern part of India they would ask the other person "are you from Maharashtra or from south India..?" and genuinely wonder why the other person takes some time to answer the question. They like the principles of pheejix and their favourite character in the alphabet is Zay (J for the uninitiated, God knows where that came from). Although soft, peace loving people, they elect the Shivsena to rule them.

BOMBAYITE: One Bombayite is a footpath vada-pav stall; Two Bombayites- a film studio; Three Bombayites- a slum; Four Bombayites- the number of people standing on your foot in the train at rush hour.

MALLU:
Thamizhs, are verrry lecky to have "simble" neighbours in the Keralites who are a komblex race of peoblle (they migrated around 2000 B.C. from the middle east, I guess; and now even the Sheikhs feel wary of them) but they have excellent GK, eat a lot of chooclyte and own 99.998765% of tyre shops in the world and form 99% of nursing community.

One Mallu is a coconut stall; Two Mallus- a boat race; Three Mallus- a Gulf job racket; Four Mallus- an oil slick.

MARWARI:
One Marwari is the neighbourhood foodstuffs adulterator; Two Marwaris own 50% of Calcutta; Three Marwaris can finish off all Gujaratis & Sindhis; Four Marwaris will threaten the Jews as a community

ORISSA :
If you go eesht, you land in land uf Udissa- the land of irron
(run silent) where Sombalpuroa and Bhubaneshbara are big towns. The people are bery cordial and if your name is Vikram they bill soorly ask you B or Bhe. They do not sout, sam or soot but occasnally bawsh their phace at the bashbashin. James Bond Mohanty in our colleze had a roll nomber jero - jero - sebhen.

PUNJABI:
Punjabis are very sweet and aggressive and offer "Rotti Shotti Khayega?" to which I once replied No. He said Tage itu, yaar! By Godu! Surjeetu, what happenedu, oi?!. Then of course, everybody's a paappe or a kaakke. That's Pnjab for you.

One Punjabi is a 100 kg hulk named Pinky; Two Punjabis- a Pinky with her bigger brother -Twinky; Three Punjabis- an assault on the McAloo Tikkis at the local McDonalds; Four Punjabis- is a combined IQ equal to 1/2/3/4?

SINDHI:
One Sindhi is a currency racket; Two Sindhis- a papad factory; Three Sindhis- a duplicate goods shop in Ulhasnagar; Four Sindhis- the Hong Kong Retail Traders Association.

TAMILS:
Tamils are always proud to be Tamizhs; Pretty courteous (that is what they think, at least!). They speak yenglish but sorry, no indi(Hindi).

The more common Madarasi (chennaisi...,now?)is an ardent fan of kireeket matches. Their counterparts in Bombay think they live in America but speak Hinglish like ..."are you sure ki Sujata aa rahi hai ya I'll go akela!" And they take great pride in making stupid mistakes in Hindi Grammar. The BEST hypocrites in the world.

Tam brahm: One Tam-Brahm is a priest at the Vardarajaperumal temple; Two Tam-Brahms- a maths tuition class; Three Tam-Brahms- a queue outside the U.S consulate at 4a.m.; Four Tam-Brahms- a Thyagaraja music festival in Santa Clara.

UP BHAIYYA:
UPites and MPites are busy going to ischool and istudying metals to make lots of ishteel.

One UP bhaiyya is a milkman; Two UP bhaiyyas- a halwai shop; Three UP bhaiyyas is a fist-fight in the UP assembly; Four UP bhaiyyas- a mosque destruction squad.

But at the end of the day, wherever you are in the world, whether it is in Sunnyvale, CA; Birmingham, UK; Umm Al Quwain, UAE or Serangoon Road, Singapore, ask them who they are and you'll get just one answer - INDIANS!!!!!!
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AFFIRMATIONS

“The law of expression: Whatever is expressed, is impressed. Whatever you say to yourself, with emotion, generates thoughts, ideas and behaviours consistent with those words. Be sure to talk about the things you want, and refuse to talk about the things you don’t want. “

Anthony Robbins, world renowned expert on motivational thinking, said it best..."By repeating an affirmation over and over again, it becomes embedded in the subconscious mind, and eventually becomes your reality. That is why you need to be careful what you think and believe, because that is exactly what you will get!"

Recognize and cultivate the power of autosuggestion. It works and is an essential tool in maintaining peak performance. We are all performers in one way or another and it is particularly valuable to use such techniques of athletes and public figures for our own enhancement.

If you want to become more enthusiastic, every day repeat (when you get up in the morning, and you go to bed each night) "I am more enthusiastic today and am improving this trait daily". Repeat it for five times with feeling.
Purchase a notepad and write out this mantra over and over. Do it for three weeks (21 days) with regular practice and feel that this quality is developing. Very soon it will come.

This is a strategy that Indian sages have employed for thousands of years to aid their spiritual and mental development. Do not be discouraged if the results are not immediate, they will certainly develop. The spoken word is a powerful influence on the mind. Affirmations are always positive, present tense, and personal but while repeating them, FEEL them being a reality.


The above said procedure may be repeated with the following 14 affirmations too. The more consistently you use these affirmations, and any others you may create yourself, with feeling, the quicker you get the results.
Fourteen affirmations to live by

1]. I believe in myself and my abilities.

2]. I have a positive self image.

3]. I always focus on the positive.

4]. I always act in the present. I do it now.

5]. I take possession of mind in such strength or degree that my emotions, my instincts and my body are under my full control.

6]. I believe that every cell in my body is alive with health and energy. My body is strong and healthy with a remarkable capacity for healing.

7]. I have the inner confidence and courage.

8]. I define my purpose/ mission and reason for living (mention the purpose).

9]. I constantly visualize my purpose and I am obsessed with my purpose.

10]. I think positively, with faith that I can realise my purpose.

11]. I have a plan for my success.

12]. I execute my plan and produce desired results.

13]. I persist in my efforts with unshakable faith.

14]. Everyday, in everyway I’m getting better and better.

• To affirm is to make firm.

• Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.

• The more intensely we feel about an idea or a goal, the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment

(from my book "10 Fundamental Rules of Success", Publishers: PUSTAK MAHAL, New Delhi)
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